Buzzfeed LA Office / JIDK

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Text description provided by the architects. New York based listicle giant, Buzzfeed, recently expanded its repertoire to include original content videos which they produce from their new Los Angeles office. The former beauty supply space now houses custom workstations for their editorial team, two shooting and interview rooms, glass fronted offices, meeting rooms, and breakout spaces plus a retail space on the ground floor and a mezzanine lounge. The furnishings at Buzzfeed’s New York office, also by JIDK, are done in a contemporary Danish style, and when designing the Los Angeles office, the design team decided to incorporate a California Eames Mid-century style into this concept to complement the sunny locale. Los Angeles-based Eames purveyor Modernica proved an excellent resource. The exterior neon signs are a nod to the infamous El Coyote restaurant’s signage across the street. Lighting designer, Saul Diaz-Acosta from DALightingStudio selected Secto Design’s 4200 & 4201 pendants as decorative accents throughout the space.

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Renovations took place over a period of 9 months in collaboration with local architect, Jess Mullen-Carey from MakeArchitecture and the landlord.

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